World’s Largest Social Dating Network Leverages Members’
Location Data to Improve Services
ATLANTA – (January 11, 2011) – Location check-in and location-based networks and services have been increasingly in the spotlight over the past year. For the social dating network Badoo.com, location is an important element for the worldwide site that strives to provide its more than 90 million members with the ability to meet new people in and around their local area.
Badoo runs a location-based social website service in more than 200 countries around the world and needed a way to provide users with access to services focused on their locality and local language. To meet these location-based needs, the company turned to Digital Element, the leader in IP Intelligence and geolocation solutions.
“Given our focus on helping members build their local social networks, we have chosen to rely on Digital Element’s technology to not only improve our functionality, but also to help our current strategy of supporting growth in Europe, North America, South America and Asia based on new customer insights we are learning about member location and movements,” said Bart Swanson, Chief Operating Officer, Badoo. “The reliability of Digital Element’s data is vital to our success.”
Independently verified to be more than 99.99 percent accurate at a country level and 95 percent accurate at a city level worldwide, Digital Element’s IP Intelligence and geotargeting technology provides information such as geographic location (country, region, state, city and postcode), connection type, Internet Service Provider (ISP), proxy information, and more, based solely on IP address.
“Businesses across the world are starting to realize the value and impact that IP-based geolocation can bring to their online initiatives,” said Frank Bobo, Vice President, Digital Element. “In the next year, social networks in particular will focus on helping people more easily connect within their local communities—whether it’s through a mutual language, sharing of relevant content, or the promotion of community events. We expect to see significant increases in the application of geolocation technology in both the United States and Europe, not only in social networking but also across the ecommerce, travel, restaurant and real estate industries.”
About Digital Element
Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet and collecting more than one million points-of-view daily from different online vantage points. Taking advantage of its patented technology and a team of dedicated data analysts, most of the world’s largest networks, websites, video portals and social networks, access the most comprehensive set of IP data available to deliver targeting advertising, content localization, geographic rights management, video streaming localization and analytics. Through Digital Element’s industry vision and leadership, this non-invasive technology has evolved into much more than geographic information and now includes other intelligence factors such as connection speed, domain name, ISP and language.
Badoo is a worldwide socializing system that provides its members with the ability to meet new girls and guys in and around their local area. It includes many great social network fundamentals, but really focuses on giving users the games and tools to gain attention and expand their social circles.